Build with AI instead of just buying it
naida is an AI consultancy in Singapore, founded by Uli Hitzel. We help companies build their own AI capability: the strategy, the team and the systems.
Projects range from a working prototype built in one day to an in-house AI team set up over several months.
What we do
Strategy with senior leadership
We work with the C-suite and the board on where AI fits in the business, which projects come first, who owns them, what they cost and how to measure the results.
Interim roles to set up new functions
We lead a new AI function, such as an AI centre of excellence, while it is set up: mission, first hires, project selection, and how it fits existing processes and governance.
Forward-deployed engineering
Hands-on AI and LLM work, integrated with your systems, by engineers who also join business and strategy discussions, coach your teams and design the architecture.
Training, workshops and coaching
Workshops for leadership teams, managers and technical staff on their own business problems, with the AI tools they will use afterwards, and 1:1 coaching for executives.
Expertise and industries
Strategy- Where AI fits in the business, what to build first, and how to bring scattered pilots, vendors and budgets into one plan.
People- Training for leadership, managers and technical staff, AI champions in each team, and the roles needed to run AI in-house.
Technology- Prototypes and production systems, connected to existing software and data, and to operational technology (OT): the machines, controllers and sensors on the shop floor and on energy sites.
Business functions- AI for marketing, sales, legal, finance and HR.
Industries- Manufacturing, energy storage, healthcare, financial services, consumer goods and retail, and the public sector.
Partners
Morgan McKinley · Org · ELGO · Electric Minds · Zuhlke Engineering